l777 Privacy Policy
From creating your account at l777 to every transaction you make — this policy explains in detail how we collect your personal information, what we use it for, and how we keep it protected.
This privacy policy applies to the entire l777 platform — the website, mobile app, and any digital channel through which you access our services. By using this platform, you are considered to have accepted the terms of this policy.
Our Terms and Conditions and this privacy policy together form the legal basis of your relationship with l777. In case of any ambiguity, this document will be treated as final.
Types of Information Collected
When you register and use services at l777, we collect two types of information — information you provide directly and technical information collected automatically.
1.1 Personally Identifiable Information
- Full name and date of birth
- Email address and mobile number
- Bangladeshi National ID or passport number (for identity verification)
- Permanent address
- Your chosen username and password (stored in encrypted form)
1.2 Financial Transaction Information
- bKash, Nagad, Rocket, or Upay account numbers (only the portion required for processing transactions)
- Relevant bank account details provided at the time of bank transfers
- Deposit and withdrawal transaction history and amounts
1.3 Gaming Activity Information
- Game session history, bet amounts, and results
- Records of bonuses and promotions used
- Time spent on the platform and usage patterns
1.4 Technical and Device Information
- IP address and device type
- Operating system and browser information
- Login time, session duration, and logout time
- Referrer URL (the source from which you arrived at the site)
Methods of Data Collection
l777 collects information through various methods. Each method is transparent and purpose-driven.
2.1 Direct Collection
You provide information directly when filling in the registration form, during the identity verification process, when contacting customer support (via live chat or email), and when participating in promotional offers.
2.2 Automatic Collection
When you are active on the l777 platform, technical information is automatically collected through cookies, log files, and session tracking technology. This information is used to ensure platform functionality and for security monitoring.
2.3 Collection from Third Parties
For identity verification and fraud prevention purposes, l777 may sometimes verify information through trusted third-party verification agencies. Payment service providers involved in processing transactions may also share certain information.
Purposes of Data Use
l777 uses your information only for specific and legitimate purposes. The main purposes are set out below:
3.1 Account Management and Service Delivery
- Creating, verifying, and maintaining accounts
- Processing deposits and withdrawals — minimum deposit ৳100 and minimum withdrawal ৳800
- Activating bonuses and promotional offers
- Maintaining gaming history and transaction records
3.2 Security and Fraud Prevention
- Detecting and preventing unauthorized access to accounts
- Identifying suspicious transactions
- Identity verification to prevent creation of multiple accounts
- Meeting anti-money laundering (AML) obligations
3.3 Ensuring Responsible Gaming
Your gaming patterns are analyzed to implement the responsible gaming policy at l777. If signs of problematic behavior are observed in any user, protective measures are taken.
3.4 Customer Service and Communication
- Providing support via 24/7 live chat and email
- Sending important account-related notifications
- Informing you about new promotions (if you have given your consent)
3.5 Platform Development
l777 uses analytical data to further improve the user experience and to identify technical issues quickly. No individual is directly identified in this analysis.
Data Storage and Security
4.1 Retention Period
l777 retains all your information for as long as your account is active. Even after an account is closed, financial transaction records, identity verification documents, and dispute-related information are kept for a specified period in accordance with applicable legal requirements.
4.2 Technical Security Measures
All data stored on l777 servers is encrypted during transmission using SSL (Secure Socket Layer) technology. Financial information and passwords are stored with high-level encryption. Access to data centers is strictly controlled and regular security audits are conducted.
4.3 Internal Access Control
Among l777's internal staff, only those who require access in the course of their professional duties may access specific information. All access is logged and reviewed regularly. Staff are bound by confidentiality agreements.
4.4 Response to Data Breaches
If a security breach occurs, l777 will notify affected users as soon as possible and take the necessary technical and administrative steps to limit the damage.
Sharing Information with Third Parties
l777 never sells or rents your personal information to third parties for commercial purposes. However, sharing limited information may be necessary in certain situations:
5.1 Service Provider Partners
Payment processing services (institutions related to bKash, Nagad, Rocket, Upay, and bank transfers), identity verification services, and game software providers receive only the information necessary to carry out their services. These partners are contractually bound to maintain confidentiality.
5.2 Legal Obligations
Information may be disclosed in accordance with the law in response to court orders, legitimate requests from government regulatory bodies, or criminal investigations. Before any such disclosure, l777 ensures a legal review and keeps the amount of information disclosed to a minimum.
5.3 What Is Never Shared
- Personal information with advertisers or marketing agencies
- Any information with competing organizations
- Full National ID numbers or passport numbers
- Passwords or security question answers
Cookies Policy
Cookies are small text files stored on your device that help l777's website and app remember your preferences and improve your experience.
6.1 Types of Cookies
- Essential Cookies: Required for maintaining login status, security tokens, and session management — the platform will not function without these.
- Functional Cookies: Used for language preferences, display settings, and personalized experience.
- Analytical Cookies: Used to understand which sections of the platform are most used — this information is used to improve the service.
6.2 Cookie Controls
You can delete cookies or stop accepting new ones at any time from your browser settings. However, disabling essential cookies will limit some functionality of the platform.
Your Rights Regarding Your Information
Every registered user of l777 holds the following rights in relation to their own information:
7.1 Right to Access Information
You may request a copy of the information l777 holds about you at any time. This request can be made through customer support and a response will be provided within 30 working days.
7.2 Right to Correct Information
You have the right to request correction of any errors in your stored information. Some information can be changed directly in account settings; others will require identity verification.
7.3 Right to Delete Information
After closing your account, you may request deletion of your personal information. However, information that is required by financial regulations to be retained for a specific period cannot be deleted before that period has ended.
7.4 Right to Opt Out of Marketing Communications
If you do not wish to receive promotional emails or notifications, you can cancel your subscription at any time. Essential service-related notifications (such as security alerts) cannot be turned off.
7.5 How to Exercise Your Rights
To exercise any of the above rights, you will find detailed information in our FAQ section, or you can contact customer support directly.
Protection of Minors
All services of l777 are strictly for individuals aged 21 and above (21+). l777 does not knowingly collect information from minors.
Age verification is mandatory during the registration process. If evidence is found that a user provided false information regarding their age, the relevant account will be immediately closed and all collected data will be securely deleted.
If parents suspect that their child has opened an account on l777, please contact our customer support immediately — we will take prompt action.
Privacy Policy Changes
l777 reserves the right to update this privacy policy at any time. If significant changes are made to the policy, a notification will be sent to the registered email address and the updated date will be published on the website.
Continued use of the platform after any changes will be considered as your acceptance of the updated policy. We therefore recommend checking this page regularly.
If you have any questions or concerns about any part of this policy, please contact us through the contact details provided in the About Us section.
Contact & Complaints
For any questions, requests, or complaints regarding this privacy policy, please contact our data protection team:
When contacting customer support, please use the email address registered to your account — this will allow us to verify your identity quickly.
l777 is committed to keeping your information secure
If you have any questions, our 24/7 customer support team is always ready. Contact us in Bengali or English.